“How do we know we’re making a difference?”
Cynthia Figueroa, Roca, Inc.
One of our board members who had grown up in the community when the community looked very different asked, “This is so great that we're doing all these programs. It's so great that we're growing, and it's so great that we're serving all these [people], but are we making a difference? And how do we know we're making a difference?” So it wasn't just about the number of people we were reaching or the kind of programs, but could we prove what we were doing was making a difference in the lives of the individuals we were serving? And he really pushed that question really hard.