Virtual Works
May 26, 2021
In 2019, the Leap Ambassadors Community began planning a May 2021 in-person conference for its nearly 300 social-sector doers, thinkers, and funders. When that became impossible, they pivoted to a virtual convening and discovered that rich, personal interaction is feasible at a distance. In this post, we’ll share what the community learned about making the most of a virtual convening and why we think these types of convenings will have enduring value even once in-person meetings can resume.
Benefit One: Participation was greater because the convening was virtual. Well over half of the ambassadors joined the convening, a greater percentage than would have been able to attend in person. Going virtual also meant that more ambassadors were able to lead sessions. In the plenary session that Lowell hosted, every one of the leaders he invited to participate (Jeff Bradach, Sam Cobbs, Hilda Polanco, Hilary Pennington, and Daniel Stid) was able to do so. It would have been a miracle to get all of these folks together in one city at the same time. The same is true for many of the other discussions.
Benefit Two: “Hallway networking” actually worked online. The Whova and Zoom platforms have bells and whistles for bringing participants together for the kind of casual conversations that make even mediocre conferences worthwhile. When it comes to connecting with colleagues you already know well, there’s really no substitute for connecting in person. But meeting new people was actually easier and smoother online, especially for the introverts among us. At an in-person conference, you don’t get the benefit of Beth Kanter, a tech-savvy yenta, joining you with small groups of people you’ve never met, seeding your conversation with clever prompts, and then shuffling you into another small group every ten minutes to maximize your new connections. For both of us, these virtual meet-ups generated meaningful discussions and follow-up items. They didn’t feel stilted, awkward, or superficial.
Although the Whova platform didn’t get rave reviews from all participants, it allowed the Leap Ambassadors to turbocharge community-wide conversations during the event. Participants exchanged articles, offered support, and sparked ideas for learning and improvement through 400 different discussion threads, which would have been near impossible to capture in a physical setting.
Benefit Three: The convening saved a lot of time and money. The virtual convening cost organizers less than a quarter of what they would have spent on an in-person gathering. The convening participants collectively saved even more, given that they didn’t have to spend a dollar on travel or lodging. And then, of course, all participants got more time with their families and the gift of sleeping in their own beds.
Post-convening surveys back up these views. Here are a few representative comments: “I really appreciate how well the virtual format has worked.” “I loved the round-robin session and meeting 15 new people.” “The convening was a huge success, in my humble opinion.” “It was seamless and uncomplicated.”
Meeting in person will always be the gold standard for building relationships and trust. But we’ve learned that virtual meetings can be more than just a pale imitation of the real thing if you have the right mindset, planning, platform, and facilitation. They’re a worthwhile addition, especially for a community spread across many countries.
With best wishes and a virtual hug,
Mario and Lowell
Mario Morino is chairman of the Morino Institute, co-founder and founding chair of Venture Philanthropy Partners, and author of the lead essay in Leap of Reason. Lowell Weiss is president of Cascade Philanthropy Advisors, co-editor of Leap of Reason, and advisor to the Leap Ambassadors Community.


Mario Morino is chairman of the Morino Institute, co-founder and founding chair of Venture Philanthropy Partners, and author of the lead essay in Leap of Reason. Lowell Weiss is president of Cascade Philanthropy Advisors, co-editor of Leap of Reason, and advisor to the Leap Ambassadors Community.