Leap of Reason Takes Flight

Friends and colleagues,

I’m pleased to announce that today is the official release of Leap of Reason: Managing to Outcomes in an Era of Scarcity, a new book I’ve written in partnership with McKinsey & Company and a dozen other social-sector experts and practitioners.

Leap of Reason, published by Venture Philanthropy Partners, offers candid, practical advice for social-sector leaders who want and need better information in order to fulfill the mission that compelled them to dedicate their lives to serving others.

As The Economist highlighted in its favorable review of the book, the need for data on performance is not new, but it will soon take on greater urgency than ever before.

“Passionate and provocative, this work should prove deeply relevant for any leader—government, business, or nonprofit—whose organization provides service to others.”

David Gergen
Professor of Public Policy, Harvard Kennedy School; Senior Political Analyst, CNN

As budget pressures mount at the federal, state, and local levels, nonprofits will need better data to help them adapt what they do for dramatically changing needs and to compete effectively for funding. We hope the book will help thousands of nonprofits prepare for and even thrive in this new era and show funders what they can do to enable a sector-wide shift in performance.

You can get the book in different formats (PDF, e-book, etc.) at leapofreason.org. If the book’s messages resonate with you, we hope you will help spread the word through your own networks.

My best,


Mario Morino